Types of E-commerce Websites

Following are the three basic types of an E-commerce website:

Single Seller Website: These websites follow their own business and rules and sell their products. Majority of the E-commerce websites are of this type. These websites belong to just one company.

Selected Sellers Website: These types of websites sell products and also permit other selected sellers to sell their products on the same platform. Amazon is an example of these types of websites. Amazon itself sells products and also lets other sellers sell products on its platform.

Variety of Sellers Website: From an individual seller to large companies, everyone can be a seller on a proper online marketplace. An example of an online marketplace is eBay. It lets any types of sellers to create an account and start selling your products without any seller-selection criteria, even if those sellers have online stores on other platforms.

Which platform is more scalable? WooCommerce or Shopify?

The increase in E-commerce websites has left people confused. When E-commerce started, people had a hard time accepting that shopping could be done online. They used to think that how would they window shop online? But now, people could also window shop online! It was at that moment when people realized the origination and importance of e-commerce. Many people are just passive buyers. They have not yet recognized the potential of E-commerce websites. 

WooCommerce and Shopify are two big platforms for E-commerce businesses. Let us narrate some of the comparisons and help you choose the best among these both!

First Impressions : Woo Commerce is easy to use. It has a free version and some premium but paid plans. It has WordPress plugins like when you Design your site with word press, so all the tech geeks can get the advantage of this.

Shopify, on the other hand, is very professional. It has tailored for personal experience. The sellers and buyers accounts provide a personalized experience. There are no hidden links or ads that lead you astray. It gives you what you ask from it.

Ease of Use: WooCommerce is a little technical. It is perfect for tech-savvy people. They can easily create themes and designs that suit their website. It helps people take charge of their business. 

Shopify is easy to use even if one does not have some technical know-how. It is best for people interested in harnessing the potential of e-commerce but lacks web developing skills. Shopify helps you customize your website for the best buyers experience. It guides you with themes and traffic.

Security: Both Shopify and WooCommerce are secure. WooCommerce has a WordPress plugin, so you are responsible for your account security. Shopify manages the security for you. Your account and information are always secured. No breaches of privacy have reported thus far. 

Search Engine Optimization : The most crucial factor in judging is SEO. Woo Commerce though visible, but does not help a lot in optimization for search engines. It relies more on the user to optimize the content on-page. Shopify provides guidance and tools for SEO, when we do Shopify SEO service for our clients we see its need less time because of user friendly and SEO friendly Coding have on shopify platform. It helps a business become visible online and get the desired traffic. For a beginner, Shopify guides with Title and URL keywords. It provides tools and plugins to help with the optimization of content. It also has an SEO specific Blog option. 

WooCommerce User Experience: The problem faced with WooCommerce is the unending updates. They always seem to update the app. One more problem people face with WooCommerce is the ads. It is full of unwanted ads. People don’t like that. 

Shopify is HUGE!: Shopify has a vast community of 80000 online stores. They provide guidance and inspiration to many. The large organization is a manifest of the excellence of Shopify. With so much online crowd, you come to know you are in the right place.  

Sell on Social Media with Shopify!

You heard it right.

Shopify helps you develop your business. With its free plan, you can sell your products on social media. All you have to do is, set up a page or account on social media platforms on which you want to sell on. Now, you have known why social media friends are so important.

Conclusion

Not to take anything away from WooCommerce, but Shopify is considered the best online e-commerce design website. It ranks the best in sales, stores, customers, and service delivery. With over 80000 stores, 1200 apps and plugins for the best experience, it is your go-to place. It is simple, clean, and straightforward. The most important aspect is that you can improve your sales and customers quickly. As an E-commerce Website Design Company, Shopify is the best place in our opinion if you ever need to go online for business!

How can I market my products and website?

There are various methods to market your products and website. These include e-mail marketing, social media marketing, affiliate marketing, paid marketing, etc. Let us briefly describe each of these methods below:

Email Marketing: Email marketing is considered one of the most underrated marketing techniques. In email marketing, the company sends an email to current customers or potential customers. This type of email usually contains company updates, promotions of sales, deals for customers and awareness of your products or services, etc. Not everyone has a Facebook or Instagram account, but almost everyone has an email address at least. That’s why it is considered beneficial in terms of marketing.

Social Media Marketing: Social media marketing is one of the most popular and common marketing techniques. In this marketing, people advertise their products and services using social media platforms like Facebook, Instagram and Twitter, etc. It includes publishing appreciable content and handling your advertisements on all of your social media accounts. You need to engage with your followers on all these platforms. Social media marketing is considered an easier way to market your products. 

Affiliate Marketing: Affiliate marketing is also one of the most common marketing techniques nowadays. In this marketing, a company appoints an affiliate on commission. The affiliate deals with the customers of that company’s products. He/she convinces the customers to purchase the product. As the customers make the purchase, the affiliate is given the commission from the company. If your business is running profitably, you can appoint an affiliated person for less burden and future growth of your business.

Paid Marketing: Paid marketing refers to the paid advertising of your products and services on various platforms of social media and the internet. It helps you target a specific audience or potential customers from any region and spread your brand awareness among them. In this marketing, you need to pay to different advertisers like social media pages and various ads publisher companies on the internet. The outcome includes ad displays, sponsored marketing, suggestive content spreading, beneficial deals for customers and much more for your company.